英国林肯大学招聘中国校方代表University of Lincoln-Representative地点-广州

欧洲网（http://www.ouzhou.cc）2017年7月招聘资讯：英国林肯大学招聘中国校方代表University of Lincoln-Representative-工作地点-广州

Position Title:

China Representative, University of Lincoln, United Kingdom

 

Nature of post:

Full Time

 

Location:

Guangzhou

 

Job Summary:

The China Representative’s primary responsibility will be to meet student recruitment targets for mainland Chinese students to the University of Lincoln’s undergraduate and postgraduate programmes.  The post holder will work closely with the Senior International Officer/Assistant Director (East Asia) in the University’s International Office.  In addition, the China Representative will provide support to Study Group in the recruitment of students to the University of Lincoln’s International Study Centre.  The China Representative will also have opportunities to contribute to other aspects of the University’s work in China, particularly in supporting the development of the University of Lincoln’s  alumni network in China ,working closely with the University’s Alumni Office

Note: This role will require extensive travel within Mainland China, as well as occasional travel to the UK.  

 

Application process:

Candidates should provide a Curriculum Vitae and a covering letter outlining how they meet the requirements of the Person Specification. Please send your application to nzeng@studygroup.com. The deadline for applications is the 1 August 2017. 

 

Key Responsibilities:

1. Student Recruitment

Undertake recruitment activities in China, including attendance at exhibitions and visits to universities, schools and University of Lincoln agents, with a focus on the recruitment of students onto postgraduate taught programmes, postgraduate research programmes and undergraduate programmes at the University of Lincoln.

 

2. Work with existing and seek potential new partners within China for the University of Lincoln which will yield students, based on set criteria, and provide written reports to the Director of International on viability of new partnerships for further discussion with colleagues

 

3. Education Agent Network

Support development of the  University of Lincoln’s links with key education agents in Mainland China, undertaking training of counsellors and developing effective relationships with staff at agents offices across the country.  

 

4. Market research and insight

Provide advice to the University on developments in the China market so as to inform the University’s China Marketing and Recruitment strategy

 

5. Marketing and social media 

Support the development of the University of Lincoln’s  social media and digital engagement in China, including advice on development of Lincoln’s website, weibo site, and WeChat account.

 

6. Communication with applicants

Provide advice and support (e.g. face-to-face, via e-mail and on skype) to applicants to the University of Lincoln..

 

7. Administration and planning

Provide monthly reports of activity and future plans; and maintain good records and engage in Skype training sessions with the Director of International and the Senior International Officer for SE Asia.

 

8. General

Undertake other activities as required and contribute fully to the work of  The University of Lincoln’s ’s international student recruitment team.

 

 

Person specification

1. Experience / qualifications 

Essential 

• Educated to Degree standard 

• Experience of working in the higher education sector and / or knowledge of UK higher education

• Experience of working in a marketing, sales or customer-facing role

Desirable 

• Post Graduate qualification 

• Experience of International student recruitment in higher education

• Knowledge of the University of Lincoln (as a student and / or in a professional capacity)

2. Aptitude, skills and disposition

Technical

• Excellent bilingual skills in Mandarin Chinese and English (both written and verbal).  Knowledge of Cantonese would also be useful, though is not essential.

• Good IT skills, including experience of using MS Word, MS Excel, and email.

• Excellent presentation and communication skills  and experience of running events

• Experience of dealing with cultural sensitivity issues requiring tact, diplomacy and a calm approach in difficult situations

• Experience of using social media sites in a professional context

• Experience of developing a range of marketing materials

General

• Planning and organising - Ability to complete work within deadlines and to agreed standards. Able to make and deliver long term plans.

• Problem solving and decision-making - Ability to analyse situations and to make complex decisions in situations where problem solving is not straight forward.

• Customer/Client service and support - Actively seeks customer/client/ student feedback. Looks to continuously review and improve performance standards of self and team.

• Influencing, Persuasion and Negotiation Skills - Capacity to advise others and deal with sensitive issues in difficult situations inside and outside own area.  

• Ability to work well under pressure and multi-task

• Able to work unsociable hours and travel within Mainland China and to the UK

 

Key Performance Indicator (KPIs) and activities

• Increase in number of high quality applications to, and enrolments on, undergraduate and postgraduate courses, in line with Mainland China Marketing and Recruitment Strategy including:

- Increase in applications and enrolments Increase in direct applications and enrolments (non-agent)

• Increase in number of high quality leads through attendance at key exhibitions and school events

• Strengthening of relationships with key stakeholders and partners, including agents, high schools and partner universities

• High quality of advice and support to applicants, leading to increase in proportion of applicants who enrol at the University of Lincoln

• Provision of high quality market insight